The Marketing Beat

Developing a New Strategic Marketing Direction for Your Website.

So What, Now What?

Today Rob talks about how to make that important sale. This is why we are all here, we want an income for all this effort we have exerted. Conversion rates, split testing, traffic evaluation are a few of the concepts in this two part post. Please watch and leave a comment about what you liked or what you have a problem with.


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UCLA News, send Coach Wooden your love and prayers

On June 3, 2010, John Wooden was hospitalized in grave condition at UCLA Medical Center. In the late hours of of June 4 2010, his final fight ended. Please pray for the soul of this legend, as he has passed on. Remember this UCLA, and Basketball icon in your comments to this post. This life lesson mentor, teacher and Coach shall be greatly missed. John Robert Wooden (1910-2010).

He has taught greatness to many many young men. Without prejudice, and with great passion, this man can teach us all a little something about life.

UCLA’s basketball program has the international reputation of being No. 1. There is a major reason for that his name is John Robert Wooden, who announced his retirement after the 1974-75 season (his 27th campaign) as the Bruins’ head coach with the winningest record in all of the sport’s history. Wooden’s 100th birthday was approaching on Oct. 14, 2010.

Some of the players that you know that John coached are listed below. He met most all of them when they were hot-shot High School grads at the age of 18. He took each one into the UCLA locker room on the very first day and taught them his most important lesson first. Every ball player that worked under John must remember the day he got this lesson. I almost don’t want to tell you John’s secret, because you really need to read his book. OK, here goes: He taught them the proper way, by doing it himself, to put on socks and shoes. When someone tells you that they teach fundamentals, this man may not have invented it, but he really took it to the ninth level.

If you don’t have it, please get it THIS weekend! Wooden: A Lifetime of Observations and Reflections on and Off the Court UCLA News, send Coach Wooden your love and prayers
By Coach John Wooden (with Steve Jamison) It’s less than $12 for the hardcover, new from amazon. My copy is signed by John himself.

(I only know four off hand, who do you know?)

Gail Goodrich
Lew Alcindor
Bill Walton
Michael Warren

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  • services sprite UCLA News, send Coach Wooden your love and prayers

Lead Generation and processing leads effectively.

In this short video Rob talks about how to handle leads based on the information that is known about this prospect. It’s the old ‘know your audience’ rule. If the traffic is from PPC keywords then those keywords better be featured in the landing page of your funded proposal. One key point not covered is the teamwork approach. In working with your upline, if you need help closing, find a great closer in your network. They will probably be glad to teach you some of their tricks and closing techniques. Here is the link that I mention at the end of this video. bit.ly/SWOM430


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  • services sprite Lead Generation and processing leads effectively.
  • services sprite Lead Generation and processing leads effectively.
  • services sprite Lead Generation and processing leads effectively.
  • services sprite Lead Generation and processing leads effectively.
  • services sprite Lead Generation and processing leads effectively.

SWOM Web 2.0

This quick video is about a new Web 2.0 site for internet marketing people. From the Alexa numbers this has grown rapidly this year. It’s not nearly as big as FaceBook, but it is marketing intensive. If you have a quality product and program, this is the place where your market is talking. Get the buzz happening for your business and get paid while doing it. SWOM is setup as an MLM in and of itself. You get paid ( with the $1/day membership ) based on your new contacts and wall posts. More activity means a larger check. For really big checks, tell a few other marketing people about this new site and really cash in. Here is the sign up page, (It’s free and there’s nothing to download, I’m sure that you will love it!) ‘bit.ly/SWOM430′
Please leave me a comment, thanks, RVB


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Hello world!

Welcome to The Marketing Beat!  This BLOG’s focus will be on line advertising and marketing.  Really, how I have made my money on line.  If you are just starting out, or are having trouble getting off the launching pad, bookmark MBeat now, as you will want to come back weekly once you have caught up on my older posts.  As of NOW the major construction has ended. So now it’s on to a few last bits of polish and paint. And of course adding some content on a weekly basis. Check back often. I hope that 2010 is a good year for you.

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Follow your passion, and never quit.

When you are passionate about your work, you will love the time that you spend expanding your knowledge. Your new job consists of creating a community where, teaching others, working with the world’s top people in your niche, and becoming one of them in the near future your own self, is your main focus and goal. Here I tell the story of a good friend of mine who taught me about being passionate about a niche. He truely did whatever it took to create a job for himself in his desired field. This was over 20 years ago that this story begins, and I honestly do not know how it ends. Is the Dragon still lurking?


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Internet marketers, please fill out your Goal Sheets.

In this short video post Rob talks about his goal sheets, as it relates to his online marketing business. Please recognize the value of documenting your goals when you set them, and honest evaluation of goal’s progress at the time of the deadline. My three ring binders of goal sheets show the growth process that I went through with some of my websites that worked, and some that, quite frankly, did not work out well.

If you do not have the fortitude to complete monthly goal sheets for your business, then you must not be very serious about making your living this way. Having a strategic approach to your marketing will make huge changes in your ability to achieve goals and to dream bigger.

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  • services sprite Internet marketers, please fill out your Goal Sheets.
  • services sprite Internet marketers, please fill out your Goal Sheets.
  • services sprite Internet marketers, please fill out your Goal Sheets.
  • services sprite Internet marketers, please fill out your Goal Sheets.
  • services sprite Internet marketers, please fill out your Goal Sheets.
  • services sprite Internet marketers, please fill out your Goal Sheets.

Positive mental attitude and your online marketing goals.

Here Rob talks about the importance of having the right mindset, or positive mental attitude when setting and evaluating your goals. Having a positive mental attitude can only improve how you feel about your current efforts to market your website be it for a product or service.

This one has a few corny quotes, you Twitter followers of mine should like these few gems. Near the end of this video I touch on the value of experiential learning while in process.


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Attention strategic marketing newbees, avoid these pitfalls.

Howdy folks, Rob Barrett here to talk about some of the problems and pitfalls that crop up time and time again with new people who are advertising a business on the Internet.  This should show you what you need to avoid when making plans for your businesses online strategic marketing and advertising. Please leave a comment to let me know what you think.


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  • services sprite Attention strategic marketing newbees, avoid these pitfalls.
  • services sprite Attention strategic marketing newbees, avoid these pitfalls.